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The Marketing Manifesto

The Marketing Manifesto

David James Hood, Kogan Page (2013)
Kogan Page: Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite...

Marketing is key to the health and wealth of organisations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business and continual major improvements in ... Zobraziť viac

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