Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective... Zobraziť viac
This comprehensive volume seeks out ways in which those who are typically marginalized by, or excluded from, tourism can be brought into the industry in ways that directly benefit them. It addresses the central questions asked... Zobraziť viac
The Routledge Handbook of Gastronomic Tourism explores the rapid transformations that have affected the interrelated areas of gastronomy, tourism and society, shaping new forms of destination branding, visitor satisfaction, and induced purchase... Zobraziť viac
Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence... Zobraziť viac
The measurement of tourism, for example analysing competitiveness and evaluating tourism projects, is not an easy task. Now in its third edition, The Economics of Tourism Destinations: Theory and Practice provides a succinct guide to the economic... Zobraziť viac
Investments in sport, events and tourism in cities and wider regions are part of nascent regeneration strategies linked to transitioning economic bases and place images. While it is important to consider physical regeneration, there is a range... Zobraziť viac
Tourism and Degrowth develops a conceptual framework and research agenda for exploring the relationship between tourism and degrowth... Zobraziť viac
reate a classroom environment where students trust their teacher—and one another! In the second edition of this bestseller, co-published by Routledge and Franklin Covey, you’ll learn how to establish the 25 qualities of the high-trust classroom... Zobraziť viac
This fourth edition of The Geography of Tourism and Recreation provides students with a comprehensive introduction to the interrelationship between tourism, leisure and recreation from geographical and social science perspectives. It still... Zobraziť viac
Now in its eighth edition, Higher Engineering Mathematics has helped thousands of students succeed in their exams. Theory is kept to a minimum, with the emphasis firmly placed on problem-solving skills, making this a thoroughly... Zobraziť viac
A Short History of the French Revolution is an up-to-date survey of the French Revolution and Napoleonic era that introduces readers to the origins and events of this turbulent period in French history, and historians’ interpretations of these events. Zobraziť viac
History means many things to many people. But finding an answer to the question 'What is history?' is a task few feel equipped to answer. If you want to explore this tantalising subject, where do you start? What are the critical skills you need to begin t Zobraziť viac
Social medicine, starting two centuries ago, has shown that social conditions affect health and illness more than biology does, and social change affects the outcomes of health and illness more than health services do... Zobraziť viac
What does it mean to call a place home? Who is allowed to become a member of a community? When can we say that we truly belong?... Zobraziť viac
Accomplishing sustainability in the agribusiness sector is a significant, yet time-sensitive, challenge, especially when balanced with the need to grow sufficient quantity and quality of food to keep the growing global population healthy... Zobraziť viac
This book, written by a leading expert in the field of visual effects (VFX), demystifies the complex subject of color science and how it should be managed from project ideation to completion... Zobraziť viac
In this classic text, James Elkins communicates the experience of painting beyond the traditional vocabulary of art history. Alchemy provides a strange language to explore what it is a painter really does in the studio... Zobraziť viac
The sociologist and philosopher Jürgen Habermas has had a wide-ranging and significant impact on understandings of social change and social conflict. However, there has been no concerted and focused attempt to introduce his ideas to the field of... Zobraziť viac
Since September 11, 2001, Americans have wondered how the tragic events of that day could have occurred. The National Commission on Terrorist Attacks Upon the United States (also known as the 9/11 Commission) has now issued its complete report of the... Zobraziť viac
Undoing Gender constitutes Judith Butler's recent reflections on gender and sexuality, focusing on new kinship, psychoanalysis and the incest taboo, transgender, intersex, diagnostic categories, social violence, and the tasks of social transformation.... Zobraziť viac
