The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, ... Zobraziť viac
Designed for students and managers who are approaching the subject from a non-finance background, "Accounting for Non-Accountants" guides readers through the maze of financial terms, ... Zobraziť viac
This ninth edition of the best-selling How to be an Even Better Manager covers over 60 essential topics across the three key areas in which any manager needs to be competent: managing people; managing activities and processes; ... Zobraziť viac
