Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications... Zobraziť viac
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to... Zobraziť viac
How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble... Zobraziť viac
