Leslie de Chernatony,
Butterworth-Heinemann (2010) A Butterworth-Heinemann Title: This has long been the one book that students can rely on to get them thinking critically and...
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. The definitive introductory textbook for this crucial topic, ... Zobraziť viac
