Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption... Zobraziť viac
Currently published leadership textbooks do not adequately cover important leadership theories that have emerged in the last ten years such as "Emotions and Leadership", "Authentic Leadership and Positive Organizational Scholarship", ... Zobraziť viac
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank... Zobraziť viac
This popular text that helped readers better understand and practice qualitative research has been completely updated and revised. To help readers better visualize and grasp the concepts, issues, and complexities of qualitative inquiry, ... Zobraziť viac
This second edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: a new chapter (Chapter 7) is included to bring together the existing and new material ... Zobraziť viac
