Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students... Zobraziť viac
Life presents us with a steady stream of decisions that we have to make. So, like it or not, we need to practice this skill every day - at work, at home, and in every aspect of our lives... Zobraziť viac
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale... Zobraziť viac
