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Od autora Craig Andrews od vydavateľstva Delmar Cengage Learning

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

Advertising Promotion and Other Aspects of Integrated Marketing Communications

Craig Andrews, Delmar Cengage Learning (2013)

Market-leading Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field... Zobraziť viac

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