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Value Proposition Design

Alan Smith, Alexander Osterwalder, Gregory Bernarda, Trish Papadakos, Yves Pigneur, John Wiley & Sons (2014)
John Wiley & Sons: The authors of the international bestseller Business Model Generation explain how to create value...

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist. Value Proposition Design helps you tackle a core challenge of every business ... Zobraziť viac

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