What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a... Zobraziť viac
The luxury goods industry, which includes drinks, fashion, cosmetics, fragrances, watches and jewellery, luggage and handbags, is on a constant upward growth curve. It's a truly global market with the world's top 100 luxury brands making sales of over... Zobraziť viac
