Language:Chinese.HardCover Pub Date: 2011 07 Pages: 256 in Publisher: Columbia University Press Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: 'design thinking.' ... Zobraziť viac
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth... Zobraziť viac
