Engagingly written by journalist and critic Robert Shore, this book provides the basic principles behind creating a successful advertisement. With clear explanations, illustrations and checklists for each chapter, the reader is guided through ... Zobraziť viac
The rules of architecture have been discussed since the Roman architect and engineer Vitruvius coined the trilogy firmitas, utilitas and venustas, most commonly translated as firmness, commodity and delight... Zobraziť viac
Engagingly written by journalist and critic Robert Shore, this book provides the basic principles behind creating a successful advertisement. With clear explanations, illustrations and checklists for each chapter, the reader is guided through ... Zobraziť viac
