This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding ... Zobraziť viac
Essentialism is the idea that certain categories, such as dog, man, or intelligence, have an underlying reality or true nature that gives objects their identity. Where does this idea come from? ... Zobraziť viac
Abrahams' tour through these unlikeliest investigations of animals, plants, and minerals (including humans) will first make you laugh, then make you think about the globe in a new way. Zobraziť viac
In recent years there has been a surge of research on disgust and its relation to phobic avoidance. This comprehensive volume provides the first, most extensive, up-to-date compilation of information available on this basic emotion... Zobraziť viac
An innovative, paradigm-shifting book that will captivate readers of Malcolm Gladwell, Daniel Pink, The Power of Habit, and Quiet. In his landmark book, Adam Grant illuminates why some people rise to the top of ... Zobraziť viac
Written by renowned experts in chest imaging, Chest Imaging Case Atlas, Second Edition enables radiology residents, fellows, and practitioners to hone their diagnostic skills by teaching ... Zobraziť viac
This handbook by Benbow (principal, Iowa Quality Systems) and Broome (engineering technology, East Tennessee State U.) describes the theory and tools found in the Body ... Zobraziť viac
This easy-to-follow guide shows how you can achieve that flawless and pretty look, but stay natural and real at the same time... Zobraziť viac
He discusses their ritual and medicinal usage, cultural artefacts made from these plants and works of art that either... Zobraziť viac
Celebrate by Pippa Middleton is a fully illustrated and beautifully designed book packed with recipes, crafts and inspirational ideas. Zobraziť viac
In recent years, psychological scientists narrow focus on negative emotions and antisocial behavior has been broadened to include a panoply of positive emotions such as empathy, compassion, ... Zobraziť viac
There is a boom in the art of paper-craft detected through the internet and blogs by designers and artistic creators expanding the knowledge of it to a wider audience. The tri-dimensional evolution of all visual techniques demands how to learn to... Zobraziť viac
Brimming with moving case studies of patients grappling with mood disorders, this revolutionary work by one of the country's most distinguished psychiatrists offers a groundbreaking look at depression, mania, and the moods that affect us all... Zobraziť viac
To understand who we are and why we are, we need to understand both modern humans and the ancestral stages that brought us to this point... Zobraziť viac
You are shrunk to the height of a ten-pence piece and thrown in a blender. The blades start moving in sixty seconds. What do you do? If you want to work at Google, or any of the world’s top employers, ... Zobraziť viac
The New York Times bestseller that will help you get off the “escalator” and tackle the work that leads to real success. How do successful people achieve results? ... Zobraziť viac
