Naozaj sa svet ženie do záhuby? Je myšlienka pokroku dávno prekonaná? V tejto výborne napísanej správe o stave ľudstva v treťom miléniu nás kognitívny psychológ a známy intelektuál Steven Pinker nabáda, aby sme ani na okamih nepodľahli... Zobraziť viac
Môže nám kniha pomôcť byť racionálnejší? Môžeme vďaka nej pochopiť, prečo je všade okolo nás toľko iracionality? Odpovede nielen na tieto otázky a mnohé ďalšie zaujímavé informácie nájdeme práve tu, v knihe autora bestsellerov New York Times Stevena... Zobraziť viac
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and 60s, as concerns... Zobraziť viac
This accessible book demonstrates how ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years... Zobraziť viac
Is modernity really failing? Or have we failed to appreciate progress and the ideals that make it possible? If you follow the headlines, the world in the 21st century appears to be sinking into chaos, hatred, and irrationality... Zobraziť viac
How do babies learn to speak? Why are there so many languages? Do we think in our mother tongue? Who decides what's correct English? How did language evolve? In this landmark book, Pinker explains the mysteries of language within a coherent theory- that l Zobraziť viac
This book serves as an introduction to the key elements of good illustration. The Illustration Idea Book presents 50 of the most inspiring approaches used by masters of the field from across the world. Themes covered include creating characters, ... Zobraziť viac
Is modernity really failing? Or have we failed to appreciate progress and the ideals that make it possible? If you follow the headlines, the world in the 21st century appears to be sinking into chaos, hatred, and irrationality... Zobraziť viac
Penguin Books Ltd: 'A magnificent and timely work' Fay Weldon, Daily Telegraph, Books of the Year; 'A passionate defence of... Zobraziť viac
Why do so many swear words involve topics like sex, bodily functions or the divine? Why do some children's names thrive while others fall out of favour? Why do we threaten and bribe and seduce in such elaborate, often comical ways? This title looks at... Zobraziť viac
Penguin Books Ltd: 'Dazzling...Pinker's big idea is that language is an instinct...as innate to us as flying is to... Zobraziť viac
Bad writing can't be blamed on the Internet, or on 'the kids today'. Good writing has always been hard: a performance requiring pretense, empathy, and a drive for coherence... Zobraziť viac
Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the... Zobraziť viac
