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How Brands Grow 2
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How Brands Grow 2

Byron Sharp, Jenni Romaniuk, Oxford University Press (2021)
Including Emerging Markets, Services, Durables, B2B and Luxury Brands (Revised Edition)

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to... Zobraziť viac

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