The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, ... Zobraziť viac
Take a peek inside the heads of some of the world’s greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, ... Zobraziť viac
Complete with a checklist and best practice panels, this resource guide provides tips on developing a successful graphic design career through five progressive sections, including principles, elements, process, applications, and employment.... Zobraziť viac
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps Zobraziť viac
