How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble... Zobraziť viac
With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing provides the skills vital for successful engagement with marketing across all areas of society. Zobraziť viac
Marketingis the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style... Zobraziť viac
What can a study of Pope tell us about the eighteenth century? Was Pope the poet of reason, or an anti-establishment prophet? So many questions surround the key figures in the English literary canon, but most books focus on one aspect of an author's... Zobraziť viac
