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Knihy autora Martin Lindstrom

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Buyology

Buyology (e-kniha)

Martin Lindstrom, Random House (2012)
How Everything We Believe About Why We Buy is Wrong

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many mul... Zobraziť viac

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