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Knihy autora Lisa Arthur

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Big Data Marketing

Big Data Marketing

Lisa Arthur, John Wiley & Sons (2013)
Engage Your Customers More Effectively and Drive Value

Leverage big data insights to improve customer experiences and insure business success. Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches... Zobraziť viac

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