Part of the Greatest Hits series, this is an essential business resource that utilizes an effective and time-efficient approach to mastering the best ideas of modern business and staying up-to-date on topics most widely discussed by upper management... Zobraziť viac
Hard on the heels of the popular Marketing Greatest Hits comes volume II, a must-have compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action... Zobraziť viac
Part of the Greatest Hits series, this is an essential resource which utilizes a effective dual approach to mastering the best ideas of modern marketing ... Zobraziť viac