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Knihy o marketingovom manažmente

Našli sme 71 titulov

Projektové myslenie - sprievodca súborom znalostí

Petr Všetečka, Petr Všetečka (2017)
Originálna anglicko-slovenská publikácia, ojedinelá svojho druhu na trhu. Popisuje ako uchopiť nápad, inováciu alebo zákazku...

Originálna anglicko-slovenská publikácia, ojedinelá svojho druhu na trhu. Popisuje ako uchopiť nápad, inováciu alebo zákazku a zrealizovať ju do úspešného konca. Je to manuál písaný jednoduchým jazykom. Kniha s praktickými príkladmi. Podstatu riadenia pro Zobraziť viac

🌴 Máme na sklade, posielame ihneď.
55,00€
47,85€

Maverick!

Ricardo Semler, Random House (2001)
Cornerstone: 'The way that Ricardo Semler runs his company is impossible; except that it works, and works splendidly for...

This is the international bestseller that tells how Semler tore up the rule books - and defied inflation running at up to 900 per cent per year! Workers make decisions previously made by their bosses. Managerial staff set their own salaries and bonuses... Zobraziť viac

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19,05€
16,57€

Predictive Analytics

Predictive Analytics

Eric Siegel, Wiley-Blackwell (2013)
John Wiley & Sons: "The Freakonomics of big data." — Stein Kretsinger , founding executive of Advertising.com; former...

This book is easily understood by all readers. Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques... Zobraziť viac

🍌 Dodanie môže trvať viac ako 30 dní
27,95€

Out of Print

Out of Print

George Brock, Kogan Page (2013)
Newspapers, Journalism and the Business of News in the Digital Age

News and journalism are in the midst of upheaval. How does news publishing change when a newspaper sells as little as 300,000 copies but its website attracts 31 million visitors? These shifts are forcing assumptions and ... Zobraziť viac

🍌 Dodanie môže trvať viac ako dva týždne
33,00€

Supply Chain Logistics Management

Supply Chain Logistics Management

The Fourth Edition of Supply Chain Logistics Management presents Logistics in the context of integration within a firm"s Supply Chain Strategy and Operations... Zobraziť viac

🍌 Dodanie môže trvať viac ako 30 dní
70,95€

Virtual Testing and Predictive Modeling

Virtual Testing and Predictive Modeling

Bahram Farahmand, Springer Verlag (2009)
For Fatigue and Fracture Mechanics Allowables

Virtual Testing and Predictive Modeling: For Fatigue and Fracture Mechanics Allowables provides an overview of cost and time efficient methods in generating the fatigue and fracture data of industrial structural parts... Zobraziť viac

🍌 Odosielame o 14 dní.
181,50€

Monitoring and Operations with SAP Solution Manager

Monitoring and Operations with SAP Solution Manager

, SAP Press (2013)
SAP PRESS/GALILEO PRESS: • Learn about the new monitoring and alert infrastructure in release 7.1 • See how...

Don't be a stranger to SAP Solution Manager's monitoring and alerting infrastructure! With this book, you'll get the expert knowledge you need to confidently wield all of the many tools, functions, and options that SAP Solution Manager offers... Zobraziť viac

🍌 Dodanie môže trvať viac ako 30 dní
88,90€

Demand Management with SAP

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🍌 Dodanie môže trvať viac ako 30 dní
92,90€
80,82€

Style Guide

Style Guide

Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible. That's the thinking that underpins this much-loved guide, and the mantra for anyone wanting to communicate with the clarity, style and... Zobraziť viac

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17,29€

Managing at the Speed of Change

Managing at the Speed of Change

Daryl R. Conner, Wiley-Blackwell (1997)
How Resilient Managers Succeed and Prosper Where Others Fail

An indispensable source for anyone who needs to implement business decisions on time and within budget. In today's ever-fluctuating world, it's not enough to recognize that you and the way you do business need to change... Zobraziť viac

🍌 Dodanie môže trvať viac ako 30 dní
52,25€

Alchemy

Alchemy

Rory Sutherland, William Morrow (2019)
The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding ... Zobraziť viac

🍌 Dodanie môže trvať viac ako 30 dní
31,99€

Appreciative Inquiry

Appreciative Inquiry

Originally part of Berrett-Koehler Communication's "Collaborating for Change" series, this short introduction to Appreciative Inquiry is the best way for organisations to be introduced to AI by the originators and leaders of the movement itself... Zobraziť viac

🍌 Dodanie môže trvať viac ako 30 dní
19,24€

Toyota Kata

Mike Rother, McGraw-Hill (2009)
Managing People for Improvement, Adaptiveness and Superior Results

Managing People for Improvement, Adaptiveness and Superior Results Zobraziť viac

🍌 Dodanie môže trvať viac ako 30 dní
40,65€
30,90€

Projektové myslenie - sprievodca súborom znalostí

Projektové myslenie - sprievodca súborom znalostí

Petr Všetečka, Petr Všetečka (2015)
A Guide to the Project thinking Body of Knowledge Originálna anglicko-slovenská publikácia, ojedinelá svojho druhu na...

Originálna anglicko-slovenská publikácia, ojedinelá svojho druhu na trhu. Popisuje AKO UCHOPIŤ NÁPAD, INOVÁCIU ALEBO ZÁKAZKU A ZREALIZOVAŤ JU DO ÚSPEŠNÉHO KONCA“. Je to manuál písaný jednoduchým jazykom. Kniha s praktickými príkladmi. Podstatu... Zobraziť viac

🍎 Vypredané
55,00€

Reflective leadership: a process-relational approach to enhance organizational change

The scientific monograph develops the new leadership model which brings together the two dimensions of process and relations. Although this model replaces fundamental leadership approaches with an organizational view on the leading process, it does... Zobraziť viac

🍌 Dodanie môže trvať viac ako dva týždne
23,46€
20,41€

More Than a Name

More Than a Name

Jonathan Baldwin, Ava (2006)
AVA Publishing: More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues...

This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding ... Zobraziť viac

🍌 Dodanie môže trvať viac ako 30 dní
55,95€

The Etiquette Advantage in Business

Completely revised and updated, the third edition of the Posts' The Etiquette Advantage in Business is the ultimate guide professionals need to navigate everyday and unusual situations in the office... Today, mo Zobraziť viac

🍌 Dodanie môže trvať viac ako 30 dní
24,50€
21,32€

Tap Dancing to Work

Carol Loomis, Penguin Books (2013)
Warren Buffett on Practically Everything, 1966-2013

Warren Buffett built Berkshire Hathaway into something remarkable— and Fortune journalist Carol Loomis had a front-row seat... Zobraziť viac

🍌 Dodanie môže trvať viac ako 30 dní
23,90€
20,79€

Advanced International Trade

Advanced International Trade

Robert C. Feenstra, John Wiley & Sons (2004)
Theory and Evidence

Advanced International Trade is the first major graduate textbook in international trade in a generation. Trade is a cornerstone concept in economics, taught in all departments both in the United States and abroad... Zobraziť viac

🍌 Dodanie môže trvať viac ako 30 dní
105,60€

Leading Change

John P. Kotter, Harvard Business Press (2012)
Harvard Business Review Press: The international bestseller--now with a new preface by author John Kotter. Millions...

Millions worldwide have read and embraced John Kotter's ideas on change management and leadership. Leading Change is widely recognized as his seminal work on leading transformational change, and is an important precursor to his newer ideas on ... Zobraziť viac

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29,95€
25,30€