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Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies.
Recenzie a kritiky
Rok vydania:
2015ISBN:
9781780675664Rozmer:
191×258 mmPočet strán:
240Väzba:
brožovanáJazyk: angličtina
