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Consumer Behavior and Culture

Marieke de Mooij, Sage Publications (2019)
Consequences for Global Marketing and Advertising

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption... Zobraziť viac

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73,32€
69,70€

Consumer Behavior and Culture

Consumer Behavior and Culture

Marieke de Mooij, Sage Publications (2010)
Sage Publications, Inc: The Second Edition presents an empirically-based model for integrating culture with consumer...

This second edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: a new chapter (Chapter 7) is included to bring together the existing and new material ... Zobraziť viac

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95,86€