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Blue Ocean Strategy
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Blue Ocean Strategy

Renée Mauborgne, W. Chan Kim, Harvard Business Press (2015)
Harvard Business Review Press: The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43...

The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continentsnow updated and expanded with new content. This global bestseller, embraced by organizations ... Zobraziť viac

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Blue Ocean Strategy

Blue Ocean Strategy

W. Chan Kim, Harvard Business Press (2005)
Harvard Business School Publishing: Fort Worth Star Telegram, 14 February 2005 "Companies struggling to stay afloat in...

Harvard Business School Publishing: Fort Worth Star Telegram, 14 February 2005 "Companies struggling to stay afloat in... Zobraziť viac

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