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V anglickom jazyku knihy o marketingu od autora Jonah Berger

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Contagious

Jonah Berger, Simon & Schuster (2014)
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some...

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, ... Zobraziť viac

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Contagious

Contagious

Jonah Berger, Simon & Schuster (2016)
Why Things Catch on

What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and... Zobraziť viac

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16,49€