Táto kniha sa hneď po svojom vydaní v USA stala bestsellerom a vyvolala veľký záujem marketérov, PR špecialistov, ale aj... Zobraziť viac
Nové pravidlá predaja a zákazníckeho servisu nadväzujú na predošlý Scottov bestseller Nové pravidlá marketingu a PR. Úspešný a uznávaný odborník na predaj a marketing rozširuje svoju teóriu o možnostiach využívania internetu aj na oblasti... Zobraziť viac
Nové technologie, které mění internet ve skutečně online multimediální médium určené nejširšímu okruhu uživatelů, výrazně... Zobraziť viac
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques... Zobraziť viac
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. Zobraziť viac
This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough... Zobraziť viac
How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly... Zobraziť viac
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, ... Zobraziť viac
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success. This is the fifth edition of the pioneering guide ... Zobraziť viac
The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson ... Zobraziť viac
