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Kniha Platform Revolution (Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul C - Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary

Platform Revolution (Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul C

How Networked Markets Are Transforming the Economy -and How to Make Them Work for You


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17,50€
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16,28€

An inside look at the revolutionary business power of the platform—from the experts who helped discover how it works. Facebook, PayPal, Alibaba, Uber—these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first “owner’s manual” for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.

Jazyk: anglický Rok vydania: 2017 Rozmer: 140×211 mm ISBN: 9780393354355 Počet strán: 352 Väzba: brožovaná

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