Nakúp aspoň za 39€ a poštovné máš úplne zadarmo!

Kniha Purple Cow : Transform Your Business by Being Remarkable (Seth Godin) (Paperback - Seth Godin

Purple Cow : Transform Your Business by Being Remarkable (Seth Godin) (Paperback

Penguin Books Ltd: You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What...


🍌 Odosielame o 5 dní.
12,50€
Zľava 7%
11,63€

Penguin Books Ltd: You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.




About the Author

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.

Jazyk: anglický Rok vydania: 2005 Rozmer: 126×196 mm ISBN: 9780141016405 Počet strán: 160 Väzba: brožovaná

Zaradené v kategóriách