Data Mining Techniques in CRM: Inside Custome... (Konstantinos Tsiptsis , Antoni

Wiley-Blackwell: This is an applied handbook for the application of data mining techniques in the CRM framework. It combines...


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Wiley-Blackwell: This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non–technical language it guides readers through all the phases of the data mining process.

Jazyk: anglický Rok vydania: 2010 Rozmer: 175×250 mm ISBN: 9780470743973 Počet strán: 372 Väzba: pevná