✅ Poštovné ZADARMO nad 39€ ✅ Knižná akcia každý mesiac ✅ Bezpečný nákup Sage Publications, Inc: The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates:
- A new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour.
- Implications to international marketing and advertising have been removed from the previous edition's Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research.
- All data, charts, tables and additional material have been updated
About the Author
Marieke de Mooij Ph.D. (Netherlands), is a consultant in cross cultural communications, and visiting professor at various universities, such as the University of Navarra in Spain, Vaasa University in Finland and European University Viadrina in Germany. In the Netherlands she teaches at a post graduate course of Groningen University (Academie voor Management). She is the author of several publications on the influence of culture on marketing and advertising.
Recenzie a kritiky
Rok vydania:
2010ISBN:
9781412979900Počet strán:
424Väzba:
brožovanáJazyk: angličtina
