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Tim Wu

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The Attention Merchants (Tim Wu) (Paperback)

Tim Wu, Atlantic Books (2017)
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of...

Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, ... Zobraziť viac

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20,50€
19,07€

The Master Switch: The Rise and Fall of Infor... (Tim Wu)

Tim Wu, Atlantic Books (2012)
Atlantic Books: The Internet Age: on the face of it, an era of unprecedented freedom in both communication and culture. Yet...

The Internet Age: on the face of it, an era of unprecedented freedom in both communication and culture. Yet in the past, each major new medium, from telephone to satellite television, has crested on a wave of similar idealistic optimism, ... Zobraziť viac

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13,50€
12,56€

The Master Switch

A New Yorker and Fortune Best Book of the Year Analyzing the strategic maneuvers of today's great information powers-Apple, Google, and an eerily resurgent AT&T-Tim Wu uncovers a time-honored pattern in which invention begets industry and industry... Zobraziť viac

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