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Al Ries

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The 22 Immutable Laws of Marketing

Al Ries, Jack Trout, Profile Books (1994)
Profile Books Ltd: Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years...

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing... Zobraziť viac

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