Until now, there has been no definitive "little red book" for the millions of sales-people across the globe. In the... Zobraziť viac
Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today... Zobraziť viac
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students... Zobraziť viac
Digital Bank tracks the innovations in banking and how the mobile internet is changing the dynamics of consumer and corporate relationships with their banks. The implication is that banks must become digitised, and that is ... Zobraziť viac
A crucial reference for the practicing or aspiring design consultant, Security Design Consulting brings you step by step through the process of becoming a security consultant, describing how to start the business, market services, ... Zobraziť viac
Starting from scratch, simply by picking stocks and companies for investment, Warren Buffett has amassed an astonishing fortune - a net worth of $64 billion and counting. His awesome investment record has made him a cult figure popularly known... Zobraziť viac
Portfolio management is an integral part of an organization's overall strategic plan. While project and program management focus on doing the work right, the purpose of portfolio management is doing the right work... Zobraziť viac
Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that ... Zobraziť viac
Effective development and management of a supply chain network is an invaluable source of sustainable advantage in today's turbulent global marketplace, where demand is difficult to predict and supply chains need to be more flexible as a result... Zobraziť viac
Learn the secrets to excelling at interview, direct from top interviewers and recruiters, in Why You? by James Reed, chairman of recruitment specialists REED, You can't prepare an answer for every interview question. So, of the thousands of questions... Zobraziť viac
According to W. Edwards Deming, American companies require nothing less than a transformation of management style and of governmental relations with industry. In Out of the Crisis, originally published in 1982, Deming offers a theory of management .... Zobraziť viac
Identity and Access Management: Business Performance Through Connected Intelligence provides you with a practical, in-depth walkthrough of how to plan, assess, design, and deploy IAM solutions. This book breaks down IAM into manageable ... Zobraziť viac
Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing.... Zobraziť viac
Based on more than 20 years of experience and 40 years of research, this book presents a completely updated and practical, proven strategy for creating and meeting goals that has been used by more than 1 million people already in its first edition... Zobraziť viac
The most powerful system for sales success from the author of the bestselling audiobook, The Psychology of Selling. Strategy, tactics, and mental preparedness separate superior salespeople from the average ... Zobraziť viac
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success. This is the fifth edition of the pioneering guide ... Zobraziť viac
Former governor of New Mexico and US Ambassador to the United Nations Bill Richardson has engaged in high-stakes, face-to-face negotiations with Castro, Saddam, the Taliban, North Korea leaders, Slobodan Milosevic, ... Zobraziť viac
A hilarious compendium, for fans of The Office and Eats, Shoots and Leaves, that rails against something that drives us all utterly mad: office jargon... Zobraziť viac
The philosophy of kaizen, which simply means continuous improvement, needs to adopted by any organization seeking to implement lean improvements that go beyond cost cutting. Kaizen events are opportunities to make focused changes in the workplace... Zobraziť viac
Using the Six Hats method one major corporation reduced the time taken for multinational project discussions from 30 days to just 2 days. Argument is inefficient, ineffective and extremely slow. Argument was never designed to ... Zobraziť viac
